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EXTRA DIMENSION MARKETING
GET TO KNOW US
OUR MISSION:
To live out God's purpose for our lives daily while leading our clients to success with a heart of servitude and sharing the true story of agriculture passionately through trustworthy, educational, uplifting media.
OUR VISION:
To be servant-leaders in the industry we love, develop long-term meaningful relationships, and create a sustainable future for our clients through strategic planning and impactful media.
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WHO WE ARE:
Followers of Christ, parents to Hudson, Etta, and Ezra, servant-leaders with deep roots in the agricultural industry and a passion for our profession.
WHY WE DO WHAT WE DO:
Our drive to make your operation successful is rooted in our own heritage. We've been part of the agricultural industry, specifically the beef industry, from day one. Dusty grew up on Camp Cooley Ranch in Franklin, Texas and my family has owned and operated the Bar A Ranch in Hardeman County, Texas for more than 120 years. Now, we're continuing that heritage and building our own legacy.
We want to help you build yours too.
THE STORY BEHIND EXT VENTURES, LLC:
I was homeschooled from kindergarten through high school. As a sophomore in high school, I doubled-up on my course load and graduated at age 16. Rather than going straight to college, I started a photography business, wrote/photographed freelance for an online publication (Bloom!), started breaking a colt, and worked as a paralegal in a small town law office.
At 18, I began attending Redlands Community College where I obtained my A.S. in Animal Science and a Certification in Artificial Insemination. While attending RCC, I worked as a ranch hand for RCC's Royse Ranch (Beef and Equine Dept.) and continued to grow my photography business.
Upon graduating with my associate's, I went to work as a veterinary technician for Conley Veterinary Services before earning my B.S. in Agricultural Sciences and Natural Resources in Agricultural Communications at Oklahoma State University. During my time at OSU, I worked as a communications specialist for the OSU Horticulture Department. Then, as a senior in college, I served as the Livestock Publication Council's summer intern through Beefmaster Breeders United.
Dusty just so happened to be BBU's Eastern Field Representative at the time... Long story short, I dumped a bowl of salsa on my khakis while trying to introduce myself to him and the rest is history. Fast forward almost a decade, a few states, several houses, and a lot more life experience - we're now parents to three of the greatest little humans, longtime coworkers, and overall life survival buddies.
During my last semester of college, I'd picked up a few freelance clients just to help pay the bills and gain some experience. I loved building those relationships and knowing I'd helped someone reach their goals... But, I also knew if I was going to do something impactful, I'd need a real job with a real title working for a real company.
A couple months post-graduation, the "real job" hunt was still on and the side-gig business was picking up. Not explosive growth, but paying the bills all on its own. Plus, I knew I was making a real difference for producers, the backbone of the industry I wanted to impact. I knew my clients personally, we'd become friends. I wanted their success as much as I wanted my own success. Above all, I truly loved what I was doing.
And that's when I realized, God's plans are so much bigger than my own.
Why couldn't I build the kind of company I wanted to work for?
After a whole lot of uncomfortable growing pains, tons of work, more mental breakdowns than I'd care to discuss, loads of encouragement from Dusty, and a determined (most of the time) faith in God's leading...
That's exactly what I did. It's been an incredible blessing to grow this business along with our clients' businesses over the past (almost) decade.
We spent a few years serving in the association world through BBU and LCA. When we found out we would soon be parents, we moved into the production sector serving as ranch managers for a few years while continuing to serve our core group of marketing clients. While in the production sector we honed our stockmanship and land management skills.
We've also become experts at involving our three small children in as much as we possibly can. Whether we're doing cow work, building a campaign for our clients, or covering a story for a publication, this is 100% a team effort. If you call us, there may be little voices in the background and if you see us in person, know that we definitely have extra snacks and wet wipes on hand. (A bonus if you ask me!) We will forever be thankful for the opportunity we have to work together and raise our family in this lifestyle. We would love to help you build your lasting legacy as we build our own.
If you'd like to get to know us, hop over to our blog and read about a few of our ridiculous adventures or pick up the phone and give us a call at 405-501-1382 (Emily) or 979-402-8153 (Dusty). We can't wait to get to know you!
- Emily Pendergrass, EXT Ventures, LLC

EMILY E. PENDERGRASS
Owner - Marketing Consultant
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- EDUCATION -
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B.S. Agricultural Sciences & Natural Resources in Agricultural Communications
Oklahoma State University
STILLWATER, OKLAHOMA
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A.S. in Animal Science & Certification in Artificial Insemination
REDLANDS COMMUNITY COLLEGE
EL RENO, OKLAHOMA
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- EXPERIENCE -
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Marketing Consultant
ARTESIAN RANCH
2023-2026 - GUSTINE, TX
Management Team
WHITLEY RANCH, L.P.
2021-2023 - BRENHAM, TX
Media Manager
LOUISIANA CATTLEMEN'S ASSOCIATION
2020-2021 - BATON ROUGE, LOUISIANA
Owner
EXTRA DIMENSION MARKETING, LLC
2018-PRESENT
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Breeding & Foaling Intern
FOUR SIXES RANCH
Jan. - Feb. 2019 - GUTHRIE, TEXAS​
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LPC Communications Intern
BEEFMASTER BREEDERS UNITED
2018 - BOERNE, TEXAS
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Communications Specialist - Horticulture Dept.
OKLAHOMA STATE UNIVERSITY
2016- 2018 - STILLWATER, OKLAHOMA
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Veterinary Technician - Large & Small Animal
CONLEY VET SERVICES
2015 - VERNON, TEXAS
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Ranch Hand - Royse Ranch
REDLANDS COMMUNITY COLLEGE
2013-2014 - EL RENO, OKLAHOMA
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Paralegal & Secretary
PAin & Garland Law office
2012 - ANADARKO, OKLAHOMA

DUSTY J. PENDERGRASS
Owner - Ranch Consultant
- EDUCATION -
B.S. Agricultural Sciences & Natural Resources in Animal Science
Minor in Plant and Soil Sciences
TEXAS A&M UNIVERSITY
COLLEGE STATION, TEXAS
- EXPERIENCE -
Assistant Ranch Manager
ARTESIAN RANCH
2023-2026 - GUSTINE, TX
General Manager
WHITLEY RANCH, L.P.
2021-2023 - BRENHAM, TX
Executive Vice President
LOUISIANA CATTLEMEN'S ASSOCIATION
2020-2021 - BATON ROUGE, LOUISIANA
Eastern Field Representative
BEEFMASTER BREEDERS UNITED
2018-2020 - BOERNE, TEXAS
Feed & Mill Manager
IRSIK & DOLL FEED YARD
2017-2018 - GARDEN CITY, KANSAS
Student Employee - Animal Science Dept.
TEXAS A&M UNIVERSITY
2013-2017 - COLLEGE STATION, TEXAS
Crop Scout
TURNer CROP CONSULTING
2011-2016 - FRANKLIN, TEXAS
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