Why Brand? (your cattle and your business)

If you raise cattle, more than likely you're familiar with branding. You may use an electric brand, a fire brand, or a freeze brand, but no matter what method you use, you're branding your animals.

Producers brand their cattle for several reasons, all are centered around identification. Identification if animals get out on the road or into someone else's pasture. Identification if an animal is stolen. Identification in the sale or show ring. It's all about identification. The majority of producers are diligent about branding their animals, but they don't brand their business.

What do I mean?

MARKETING.

Marketing gives your business an identity.